Full Tilt Poker ‘The Call’ // TVC
As part of the international relaunch of their brand, Full Tilt asked us to create two international poker commercials for TV, using their new positioning to launch across multiple global markets including the UK, Sweden, Germany, Canada and Russia. We also made ads for Roulette and Blackjack (which will be aired later this year) and a number of TVC cut-downs, stings and poker product based commercials.
The brand is for true poker fans, we wanted to focus on the love and excitement of the game itself. We did this by bringing to life the internal narrative in a player’s mind, when trying to bluff his opponent in a realistic scenario that poker players would understand. Our ad was so well received that Full Tilt asked us to create another one – this time from the opponent’s point of view. ‘The Bluff‘ and another ‘The Call’. Both ads work as part of a deceptively simple poker hand story that leaves the outcome to the audience, thus pulling them into the excitement of the game.
My role was leading the creative team from ideation right through to execution using local actors and production companies. It was an enjoyable creative project shooting the four main ads over two days.
